George Brown College - Center for Business
part-time Professor in Advanced Analytics
Toronto, Canada
2025 - Present
- Web Analytics
- Data Capstone Project
- Data Preparation and Visualization
- ...
Amir A. Darbani
EDUCATION:
Master of Electronic Business Technologies (Digital Transformation & Innovation)
University of Ottawa
School of Electrical Engineering and Computer Science
Ottawa, Canada
2016 - 2018
MSc International Marketing Management
University of Leeds
Leeds University Business School
Leeds, United Kingdom
2011 - 2012
BSc Industrial Engineering (Operations Research & System Analysis)
Azad University - Tehran South
Tehran, IR
2006 - 2011
SKILLS:
Python
PySpark
Generative AI & AI Pair Programming
scikit-learn
Pandas, NumPy, SciPy, Matplotlib, Plotly
SQL
Big Data: HDFS, Hive, AWS S3, BigQuery, Google Cloud Platform, etc.
Tableau, Amazon QuickSight, Power BI, Google Data Studio
APIs
HTML, CSS, JavaScript
D3.js
Django
AWS Elastic Beanstalk
R
Google Analytics
TensorFlow, Databricks, Spark
Alteryx
Adobe Marketo Engage
Advanced MS Excel
Microsoft Office
PROFESSIONAL EXPERIENCE:
Royal Bank of Canada (RBC)
Senior Manager, Digital Product Insights and Analytics
Toronto, Canada
2022 - 2025
- Led advanced analytics initiatives across marketing, digital, and product teams, delivering analytical and machine learning-based insights (e.g., MMM for RBC Credit Cards) that informed strategy, optimized performance, and supported enterprise-wide decision-making.
- Built scalable data and analytics foundations by developing standardized Python frameworks, PySpark data assets, and cloud-based solutions used across multiple lines of business.
- Led cross-functional data squads of engineers and analysts to design, build, and operationalize data-driven solutions, analyses, and reports & dashboards (e.g., Tableau, Looker, Amazon QuickSight) utilizing cloud (e.g., AWS, GCP) and big-data environments (e.g., Hive, HDFS, Hadoop).
- Served as the analytics partner, supporting major strategic programs including RBC’s AI-driven NOMI application, Mobile Engagement, Digital Platforms, and integration of HSBC Canada, providing data-driven insights that guided product decisions, improved user experience, and ensured smooth execution.
- Achievement: Won the RBC Amazon Web Services (AWS) data Hackathon.
- ...
Scotiabank - MD Financial Management
Marketing Data Scientist - Growth Marketing & Marketing Operations
Toronto, Canada
2019 - 2022
- Led, developed, and deployed statistical and machine learning models, including predictive lead scoring and propensity models, website segmentation and personalization, and newsletter segmentation, driving measurable improvements in lead qualification, user engagement, and content targeting.
- Led the architecture design and launch of the cross-channel marketing data warehouse, collaborating with cross-functional teams to integrate Adobe Marketo, Google Analytics, CRM, and other sources, enabling self-serve dashboards and accelerating analytics across marketing and product teams.
- Conducted advanced data analysis, testing and experimentation, and metrics design to optimize lead lifecycle, acquisition strategies, and marketing operations, uncovering actionable insights and improving marketing effectiveness.
- Served as a data science and analytics partner, providing mentorship, ad-hoc support, and guidance in data-driven decision-making, fostering a culture of analytics across teams.
- Achievement: Won the Scotiabank’s “Best of Best Award” for the “Top Individual Performance” category in 2021.
- ...
Klipfolio
Professional Services in Advanced Analytics
Ottawa, Canada
2018 - 2019
- Led advanced analytics consulting engagements, advising 120+ global clients, including high-profile organizations, on leveraging data to develop analytical models and uncover actionable insights.
- Designed and implemented analytical models, data formulas, and reports/dashboards on complex structured and unstructured datasets to support data-driven decision-making.
- Created and optimized 600+ complex queries to extract and integrate data from diverse sources, including APIs from Google Analytics, Google Ads, Meta, Salesforce, LinkedIn, and SQL databases.
- ...
Brookfield Renewable Partners - Headquarters
Enterprise Architect and Advanced Analytics, Co-Op
Ottawa, Canada
2017 - 2018
- Advised Brookfield’s business units across North America, Europe, and South America on leveraging operational and business data to develop analytics solutions.
- Built BI and machine learning proofs of concept using energy market data, driving adoption of a new advanced analytics architecture.
- Collaborated with enterprise leadership on IT integration during a major merger and acquisition project.
- Evaluated and recommended vendors and technologies including ERPs, BI platforms, managed services, and cloud services to support acquisition integrations and enable strategic analytics capabilities.
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Telfer School of Management – University of Ottawa
Graduate Research and Teaching Assistant
Ottawa, Canada
2017 - 2018
- Delivered workshops on data visualization and Tableau for the graduate course "BI Technologies & Big Data Analytics".
- Led IBM SPSS Modeler training sessions for the course "Business Data Mining."
- Conducted government-funded quantitative and data science research on “Big Data and Data Science skill requirements for the Canadian job market,” analyzing 3,500 job descriptions using web crawling, web mining, R, and text mining techniques.
APPSON
Marketing Analytics & Business Intelligence Manager
2015 - 2017
- Developed multiple supervised and unsupervised machine learning models to optimize direct marketing campaigns, customer loyalty management, customer lifetime value (CLV) calculation, and churn prediction.
- Led a cross-functional team of analysts and data engineers to define Key Performance Indicators (KPIs), build data pipelines, and implement a data warehouse, establishing the company’s BI reporting and advanced analytics ecosystem.
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